Because trust is your most valuable asset.
The pressure to “just use AI” is everywhere — but moving fast without the right guardrails can damage trust, reputation, and stakeholder confidence.
We help communication leaders and organisations build responsible AI practices that align with ethics, compliance, brand values, and global standards.
As communication professionals, we’re uniquely placed to guide how AI is used to create, influence, and inform. This service is built around practical support that helps you lead with clarity, care, and conscience.
How We Help:
- Develop AI principles, governance and policy for communication
- Build awareness and capability in responsible AI practices
- Provide coaching on ethical use of generative AI in communication
- Identify and mitigate communication risks related to AI
- Align AI use with IABC’s Global Standard and the Responsible AI guide by the Centre for Strategic Communication Excellence
Who It's For:
- Executives navigating AI and reputation risks
- Communication professionals building or reviewing AI policy
- Organisations wanting to align AI use with ESG or ethical goals
